Food & Drink Expo 2022

Summary.

The UK Food & Drink Shows 2022 returned to the NEC Birmingham for a three-day event like no other, marked by an air of real celebration, driven by visitors’ and exhibitors’ eagerness, excitement, and relief to finally get back to face-to-face business.

After many months of planning and fine combing of details we were able to see this award winning design come to life. The Bullshot exhibition stand served the purpose which it was designed for, in functionality and style and most importantly, our client Market Fresh were blown away with the finished result.

We delivered a fully immersive experience with a captivating cinema inside the Bullshot Flavourdome. We provided actors and actresses on the stand in Victorian dress interacting with consumers. Some amazing footage was captured by our professional photographer at the event which served as essential marketing material for our client.

The entire project was a huge challenge for the team to deliver a fully immersive experience of sight, sound, touch and taste. It was a brilliant chance for our designers to create something that could be achieved with the limited space we had available. We have delivered a number of successful projects for Market Fresh during 2022. This was the first that marked the official launch of the Bullshot brand introducing this exciting new product to UK markets.

What we created was so disruptive it stopped people dead in their tracks and gave them something never before seen at such an event… a Flavourdome. An immersive and intense mini cinema in which visitors sat and sampled the product whilst a mind-bending video played on a 180 degree screen to ensure they left as one with Bullshot. This was supported by Victorian characters interacting with the crowd and enticing them in. People really didn’t know what had hit them.

Darren New – Managing Director

PROJECT DETAILS

CLIENT

Market Fresh

Date

25-26 April, 2022

LOCATION

NEC Birmingham