Greene King On-Trade Marketing 2023

Summary.

Greene King, a venerable brand with over two centuries of heritage, envisions itself as the premier pub and beer company in Britain. Committed to excellence for customers, employees, shareholders, and communities alike, Greene King collaborated with Brandnew to heighten awareness of their Level Head and Flint Eye brands across the UK.

Eagerly embracing the challenge, our creative team embarked on amplifying the introduction of on-trade promotional branding at carefully curated venues nationwide. Moreover, we were entrusted with the task of branding pub gardens, infusing a vibrant ambiance into Greene King’s presence at top-performing outlets.

Our objective was to ensure that the Greene King brand took centre stage in consumers’ minds at each venue. Utilising vibrant colour schemes and a narrative that unfolds the brand’s rich history, our campaign aimed to convey that while the respective beers were new, they were truly “centuries in the making.”

PROJECT DETAILS

CLIENT

Greene King

Date

Jan-Dec 2023

LOCATION

Various