Schweppes On-Trade Marketing 2022

Summary.

Brandnew took on the challenge from Coca-Cola Europacific Partners to enhance the introduction of their on-trade promotional branding. With a focus on the Schweppes mixers range, our task was to craft, produce, and set up visually appealing decor in pubs, aiming to vividly portray the brand in an informative and captivating manner. Additionally, we were entrusted to brand pub gardens, creating a lively atmosphere for the Schweppes Born Social initiative in top-performing outlets.

Our creative team meticulously crafted a range of items suitable for installation in various outlet types, offering flexibility in both large-scale formats and smaller sizes as needed. The Born Social kit, inspired by the brand’s colors and historical references, was thoughtfully designed. Our production team went the extra mile, conducting site visits to each pub. They collaborated closely with management, considering unique site requirements and space constraints.The result? Bespoke fittings seamlessly integrated into 33 carefully selected venues.

PROJECT DETAILS

CLIENT

Schweppes

Date

Jan-Dec 2022

LOCATION

Various