Highways UK 2023 | NEC Birmingham

The Highways UK exhibition returned to the NEC this October bringing together the people responsible for planning, developing, managing, maintaining and future proofing the nations roads network. RSK was amongst the 300+ exhibitors showcasing new ways of thinking and partnering to generate sustainable solutions for the industry.

Our initial brief from RSK was straightforward: they wanted a stand that was clean, inviting, and told a compelling story. In addition, screens would be used to display dynamic content showcasing their brands and services.

The custom built exhibition booth at the NEC Birmingham.

To structure the space, we implemented a box truss system, strategically highlighting the floor perimeter with RSK-branded light boxes on top. Prioritising both functionality and aesthetics, we meticulously crafted and installed four sleek reception desks at the front corners. With audience engagement as the primary objective, we integrated an inviting informal seating area complete with refreshments.

Along the impressive 6-meter back wall, a printed backdrop added depth, complemented by a discreetly tucked-away storage cupboard to house a cooler for refreshments. This thoughtfully designed setup not only successfully fulfilled the client’s initial brief but also guaranteed RSK’s presence at the event was both visually captivating and interactive.

Everyone was very pleased with our stand. We wanted to make an impact and it was great that you could see our RSK light boxes from far away. The curio cabinet and concealed storage provided us with a clean, open plan area providing plenty of room for our RSK partners to interact with delegates. We loved having the film crew there creating a showcase video of the event which will give us the opportunity to reflect and think about how we will build on this success for future projects together.

Rachel McMullan – Marketing & Communications Manager, RSK

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